Creative Sprint

Design an amusement park — a 42-person effort

The Brief

Design a fully realized amusement park concept — from master planning and thematic zones to individual ride experiences and visitor flow — as a coordinated 42-person team effort.

The Work

One of the largest collaborative design challenges undertaken. Coordinating 42 designers across zones required strong systems thinking, clear design language governance, and real-time synthesis of hundreds of individual decisions into a coherent whole.