The Challenge
Urban wayfinding in a dense, multi-modal city like Los Angeles is a layered problem — pedestrians, cyclists, drivers, and tourists all navigate the same streetscape with different needs, speeds, and levels of familiarity. Existing signage systems were inconsistent, visually cluttered, and failed to serve the full range of users.
My Role
Contract co-project manager and designer at Arup, the global engineering and design firm. Led design direction for the signage system and managed project coordination across disciplines.