The Challenge
FYI is will.i.am's platform built to be Slack for the creative industry — a collaboration and communication tool designed around how artists, producers, and creative teams actually work. The challenge: build a go-to-market strategy that positions FYI in a crowded productivity space while speaking directly to a community that resists corporate tools.
My Role
Strategist. Responsible for market positioning, audience definition, and developing the full marketing plan.